Brand Camp Univ: Master Class - Rebrand: How to Build Your Personal Brand, Detroit Center for Design + Technology, Saturday, 07. December 2019

BRND103: Rebrand: How to Build a Personal Brand that Matters in a Digital World

Rebrand is about reimagining how you and your brand is experienced in the real world.  The narrative of every brand has a unique and a powerful story that needs to be packaged so that it can spread. Build a brand in a noisy world so that people can connect with the signal you created. Come learn from Hajj Flemings, a Brand Strategist who has worked with professional athletes and some of the top brands like Nike, the Detroit Lions, the Detroit Pistons, and AT&T. 

After completing this course, you will have seven critical strategic skills:

1. How to identify your personal brand capital
2. How to reframe your brand
3. How to secure your digital real estate 
4. How to build your personal network to grow your brand
5. How to package your brand identity
6. How to build a personal, intrapreneur or employer brand
7. How to build a website for your brand (optional - addon)

Faculty Bio
HAJJ FLEMINGS - Founder of Brand Camp University
In 2011, Hajj Flemings was one of eight entrepreneurs selected for the CNN’s Black in America 4: The New Promised Land: Silicon Valley documentary with Soledad O’Brien.  During the filming of the documentary, he came to understand the real meaning of the term ‘meritocracy’ and recognized that lack of access in the technology space was creating a permanent underclass in communities of color. That experience literally changed the course of his life.  Hajj is founder of Brand Camp University, an educational platform that is preparing people for the future of work.  In 2017 he launched Rebrand Cities a global civic design partnership with to eradicate the digital divide.  He has worked with clients including Nike, Walt Disney, AT&T,, Pitney Bowes, Pfizer & the Detroit Lions.
Linkedin for Hajj Flemings:
Included:  Water and light snacks.
About the Program
Brand Camp University is excited to announce the launch of their Master Class series with three classes fourth quarter of 2019. The Master Class Series is a 9 - hour workshop series that happens over the course of 3 - days.

Brand Camp University (BCU) - Brand School offers a unique approach in brand development for individuals, existing businesses and/or organizations.  It delivers a step-by-step process of achieving a ‘Tactical Brand Strategy’ that enables students to build their brand. The Brand School learning environment is both active and collaborative and centers around design thinking principles where students work together in a team environment to build and refine their business and/or organizational brands.   

About Brand Camp University
Brand Camp University is an educational platform that is preparing creatives and professionals for the future of work.
Course Schedule for Next 2 Master Classes (Next 6 Hours)
(Add these Classes and Purchase the Series for $250)
BRND101: Origin Story:  How to Create Your Story and Reveal your Inner Superhero 
Faculty:  Hajj Flemings - Founder of Brand Camp University 
Date:  Saturday, October 26, 2019
Time: 9:00am - 12:00pm (3hrs)

BRND 102: Digital Marketing: How to Craft a Winning Go-to-Market Strategy Faculty:  David Linabury - Managing Partner at Element Five Digital 
Date:  Saturday, November 16, 2019
Time: 9:00am - 12:00pm (3hrs)

Saturday, 07. December 2019, Detroit Center for Design + Technology, Brand Camp Univ: Master Class - Rebrand: How to Build Your Personal Brand

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