Define Your Brand: Marketing for Artists and Other Entrepreneurs, New Orleans Center for Creative Arts, Saturday, 29. June 2019

Define Your Brand: Marketing for Artists and Other Entrepreneurs, taught by Richard Read
Time: Saturday, June 29, 9:30am-12:30pm
Instructor: Richard Read
Location: NOCCA, 2800 Chartres Street 
ABOUT THIS CLASS
Branding is a crucial concept for every marketer to master, and that's doubly true for artists and other entrepreneurs. Branding is far more than your name or logo, it’s a wide-ranging set of associations that people have about you and the goods or services you provide. You can shape those associations with a little thoughtful planning.
During this crash course in brand basics, you'll take part in hands-on exercises to define yourself--not only as a creator, but also in comparison to other creators and companies. At the end of the course, you'll have:


A document detailing your brand aspirations (how you want to be perceived)


A document detailing your brand reality (how you believe that you're currently perceived)


A value proposition that tells the public who you are and what you do


A positioning statement that reminds you of what you do and for whom you do it


We'll also talk about ways to build your brand through a range of marketing channels like social media, publicity, and more. You'll walk out of the class with a better understanding of what you represent to your fans and what you offer that no one else can.
REQUIREMENTS
No previous experience is required. Enrollment is limited to adults 18 and over.

ABOUT THE INSTRUCTOR
Richard Read is Director of Communications and Public Programs for The NOCCA Institute, the non-profit that provides support and advocacy for the New Orleans Center for Creative Arts. He also teaches courses in branding, publicity, marketing, arts technology, theatre management, and a capstone seminar in the University of New Orleans' master's program in arts administration, as well as the social media unit of UNO's Certified Performing Arts Executive program. He has served on the boards of Louisiana Citizens for the Arts, Louisiana Partnership for the Arts, Louisiana Presenters Network, the ******* and Gay Community Center of New Orleans, and the Mayor's Advisory Council for LGBT Issues, and he has worked as a marketing consultant for both non-profit and for-profit corporations. He holds master's degrees in theatre and in arts administration, and he recently completed the year-long Senior Management Institute hosted by National Arts Strategies. 

NOTE
A minimum number of students must enroll in this class for it to "make". If fewer students enroll than are necessary, the class will be cancelled and full refunds will be issued. If we have to cancel the class, we'll make every effort to notify students at least one week before the first class meeting.
WAIVER, RELEASE, AND HOLD HARMLESS AGREEMENT
By registering for this class ("the Activity"), which is offered by The NOCCA Institute, you represent, covenant, and agree, on behalf of yourself and your heirs, assigns, and any other person claiming by, under, or through you, as follows:
1. You acknowledge that participating in the Activity involves certain risks (some of which you may not fully appreciate), and that injuries, death, property damage or other harm could occur to yourself or others. You accept and voluntarily incur all risks of any injuries, damages, or harm which arise during or result from your participation in the Activity, including any associated travel, regardless of whether or not caused in whole or in part by the negligence or other fault of The NOCCA Institute, NOCCA, and/or its or their departments, trustees, affiliates, employees, officers, agents, or insurers ("Released Parties").
2. You waive all claims against any of the Released Parties for any injuries, damages, losses, or claims, whether known and unknown, which arise during or result from your participation in the Activity, regardless of whether or not caused in whole or part by the negligence or other fault of any of the Released Parties. You release and forever discharge the Released Parties from all such claims.
3. You agree to indemnify and hold the Released Parties harmless from all losses, liabilities, damages, costs, or expenses (including but not limited to reasonable attorneys' fees and other litigation costs and expenses) incurred by any of the Released Parties as a result of any claims or suits that you (or anyone claiming by, under, or through you) may bring against any of the Released Parties to recover any losses, liabilities, costs, damages, or expenses which arise during or result from your participation in the Activity, regardless of whether or not caused in whole or part by the negligence or other fault of any of the Released Parties.
4. You have carefully read and reviewed this Waiver, Release, And Hold Harmless Agreement. You understand it fully, and you execute it voluntarily by registering for the Activity.
This class is hosted by The NOCCA Institute, NOCCA's nonprofit support and advocacy organization. Proceeds support an array of programs for NOCCA students, faculty, and the community.

Saturday, 29. June 2019, New Orleans Center for Creative Arts, Define Your Brand: Marketing for Artists and Other Entrepreneurs

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