24. May 2018 - 9:00
Online
0Online

Facebook and Instagram Advertising Course, Online, Thursday, 24. May 2018

During the Summer, this 1-Day Course will be delivered in 2 parts online over two days on 3rd and 4th June.


From September, we hope that all courses will be back to normal!


For in-house or 1:1 training, please contact email



Facebook and Instagram Advertising Course





Facebook and Instagram audiences are enormous. Globally, Facebook has a hefty 2.38 billion monthly active users.


As for Instagram, their 1 billion audience is growing so mindbogglingly fast that by the time you’ve read this sentence it will have picked up a few thousand more.







The thing is… 


Advertising on these networks can be complex. If you find it confusing, you’re not alone.   


Does the idea of Instagram advertising bring you out in a rash? Have you boosted Facebook posts and wasted money? Lost the will to live trying to understand ad manager?  


Here’s the good news: 


Our Facebook and Instagram advertising course will turn you into an expert – even if you’re completely new to it.  You’ll know which type of ads will bring results for your business, how to plan, structure and set up campaigns, and how to test and measure their success.     




Who is this course for?


This is a small group course and is ideal for you whether you have tried advertising on Facebook before or not. Perhaps you’ve tried boosting posts on Facebook but are not sure if you’ve been doing it correctly and don't know how to monitor the performance of your ads. If you've not tried advertising before but are keen to learn how it all works, this course will give you the confidence to get started. If you have a social media advertising budget, whether large or small, you will learn how to use it best to get results.


You will need to bring your own laptop and have admin or advertiser access to your business Facebook page, and ideally, have an advertising account set up prior to the course. 



Course Content



It takes place over 1 day, with a maximum of 9 people per course. You’ll get the chance to work on your own business, take part in practical exercises and exchange ideas with other participants.


This course can get a bit technical – but don’t worry, we’ll explain in plain English and share resources to refer to as you begin your ad campaigns.


- An introduction to Facebook & Instagram ads- Current trends and ad performance across different industries- What is Facebook pixel? And how do you use it?- Facebook advert structure, and the different campaign types- Planning a campaign with an ad campaign checklist- Creating audiences and targeting new customers or clients- Creating custom and lookalike audiences based on your customers (and website visitors)- How to create more specific audiences using their previous interactions- A/B testing (split testing) ads to improve performance- Monitoring and editing adverts- Measuring results- Facebook Ads Manager – understand the terminology


How to customise your dashboard to make performance measurement easy




Course takeaways include:



- An optimised Facebook advert for immediate use, or to save for later- Advert planning checklist- The ability to create new target audiences, custom audiences and lookalike audiences based on your customers- Familiarity with the technical terminology- Knowledge of the objectives for each ad type, and which to use for different campaigns- A strategy template, helping you allocate a budget and plan successful campaigns- A complimentary 1:1 follow-up session with one of our experts within 6 weeks of the course.




Trainee Feedback


"Wonderfully clear, succinct with individual and thoughtful guidance to creating the perfect ad" - Francesca, Aviatrix.


"Kerry is an authoritative and engaging teacher. I found the course incredibly useful and far more interesting and fun than expected. Thanks!" - Sarah Clayton, Kitch Media.


"Kerry makes everything so easy to understand and helps apply principles to your business no matter what sector you're in." - Georgie St Clair


"Kerry's knowledge of Facebook Advertising was spot on. She was totally aware of changing trends and advised how best to tackle them. An excellent session and would recommend you attend her course." - Piyush Patel.



FAQs


Do I need to have an ad account set up?


Yes. If you are unsure how to do this, email Kerry who can help.


What are my transport/parking options for getting to and from the event?


There is plenty of parking near Hove Town Hall and a bus stop right outside. Enter via the Tisbury Road entrance and go up to the Second Floor.


How can I contact the organiser with any questions?


You can email me on email or call on 07766 310317 if you've any questions about the course.


Is it ok if the name on my ticket or registration doesn't match the person who attends?


That's fine, just ensure that if someone else books for you, they forward any emails about the course to you that you may receive from Eventbrite.

Thursday, 24. May 2018, Online, Facebook and Instagram Advertising Course

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