How to Balance Incremental and Radical Innovation, SOCO Vista, Tuesday, 12. March 2019

How to Balance Incremental and Radical Innovation
Marketers can often be the champions for necessary change within an organization. Internal marketing teams can drive greater value by building a team culture that makes the most of innovation. This presentation will help you drill down on the difference between radical and incremental innovation, and explore how marketers can best capitalize on the potential of what’s new and what’s next.
About the Speaker
Karen Albritton is an executive who has advised senior executives in healthcare, technology and professional services sectors as well as higher education. She is a thought leader in marketing and corporate reputation management who excels in strategic planning, driving growth and strengthening brand reputation to drive business outcomes. Karen held a number of leadership roles with Capstrat, a marketing communications agency and then Ketchum, a global communications consultancy. As EVP, President and then CEO, she played a leading role in growing Capstrat. Under her leadership, the company earned a national reputation as an award-winning industry leader. Among her accomplishments: launching analytics and social media services, building a national healthcare practice and revamping the firm’s digital offerings. Karen also navigated the agency’s acquisition by Omnicom Inc. in 2012 and worked to integrate Capstrat into the Ketchum network. She serves on the board of directors of the American Marketing Association and the board of visitors for UNC Children’s Hospital.
5:30pm – 6:00pm | Refreshments & Networking
6:00pm – 7:00pm | Speaker Presentation & Discussion
7:00pm – 7:30pm | Refreshments & Networking


Tuesday, 12. March 2019, SOCO Vista, How to Balance Incremental and Radical Innovation

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