01. April 2020 - 9:00

Introduction to Social Media Marketing CPD Webinar , Online, Wednesday, 01. April 2020

This webinar is an introduction to social media marketing and will give practical guidance and simple strategies on using social media to promote your business. The webinar will cover how to build awareness and increase engagement, using social media to engage with both new and existing audiences, and the day-to-day practicalities of managing social media channels, as well as safeguarding on social media.


The aims of this webinar are:

•    Introduce the basics and enhance understanding around social media marketing•    Improve the participants’ knowledge and understanding of social media in a business context •    Equip participants with the skills to promote their business using social mediaLearning outcomes

You will develop a comprehensive understanding of how to:•    use strategy to determine what social media channels you should be on and how to use them effectively•    learn more about your existing audience and how to target new ones•    create content that encourages engagement and conversions•    measure success using Facebook/Instagram Insights and Twitter Analytics•    protect children and vulnerable adults online

Presenter Biography:

Nima Naik

Nima Naik has made a career of combining her love for communications with the world of performing arts and has spent the last six years delivering dance content across two continents. Before moving to London, she worked as Communications Associate for The National Ballet of Canada and, under her creative direction, the company’s Instagram account gained 28,000+ followers in 13 months. From 2016 – 2018, Nima was a Press and Communications Officer at the Royal Academy of Dance, managing all of the RAD’s social media channels, which have a collective audience of  283,000+. Originally from Toronto, Nima completed her Masters of Professional Communication at Ryerson University and her undergraduate studies in Media, Information and Technoculture at the University of Western Ontario.

Wednesday, 01. April 2020, Online, Introduction to Social Media Marketing CPD Webinar

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