My Brain Made Me Buy It? The Neuroethics of Advertising, San Diego Central Library, Thursday, 01. November 2018

Please Note: This event is free to the public, but the cost for these programs is substantial. If you would like to help support the Ethics Center so that we can continue to offer these programs, please contact The Center for Ethics in Science and Technology to discuss options for a tax deductible donation.
Date & Time 
Thursday, November 1, 2018, from 5:30-7:00 PM.
San Diego Central Library
Shiley Special Events Suite 
330 Park Boulevard, San Deigo, CA 92101
Carl Marci, M.D., Nielsen Consumer Neuroscience

Read Montague,Ph.D., Virginia Tech Carilion Research Institute (discussant)

Uma R. Karmarkar, Ph.D., University of California San Diego (discussant)

Moderated by Steve Hyman, M.D., Stanley Center for Psychiatric Research at the Broad Institute, and INS Past President

My Brain Made Me Buy It: The Neuroethics of Advertising
The consumer neuroscience industry is entering its second decade and continuing to grow thanks to increased acceptance by advertisers looking to better understand consumers' preferences and decision making. However, more questions and concerns are being raised as advertising techniques challenge social and ethical boundaries. Dr. Carl Marci, Chief Neuroscientist at Nielsen, will address the ethical concerns related to consumer neuroscience including issues around privacy, informed consent, and consumer autonomy in decision making. A discussion will follow. 
Drs. Read Montague, Tech Carilion Research Institute, and Uma Karmarkar, University of California, San Diego, will further discuss the ethical concerns surrounding attempts to predict consumer behavior.

Parking instructions
There is a parking garage under the library. For more information on parking visit: 
*Please note: Guests are not required to print their tickets.

Thursday, 01. November 2018, San Diego Central Library, My Brain Made Me Buy It? The Neuroethics of Advertising

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