09. April 2020 - 2:00
Online
0Online

Webinar: Digital Marketing Advanced, Online, Thursday, 09. April 2020

Having a website and using social media isn’t enough in today’s complex digital media landscape. A clear digital marketing strategy will help you reach a greater number of potential customers. With a lot of users doing product or service research online, it’s important to ensure that search is a part of your digital marketing mix.


Search Engine Marketing (SEM), Search Engine Optimisation (SEO) and analytics can sometimes seem too overwhelming to tackle. You may feel lost in ‘tech-speak’ but the basics are easy to follow and should be applied to every business.


Digital Marketing Advanced examines a range of digital marketing strategies, including paid SEM with Google AdWords, to help you understand what could work for your business.


This intermediate workshop is designed for small business owners who have attended our Digital Marketing Essentials workshop and/or have good prior working knowledge of digital marketing tools.



This webinar covers




what customers are looking for online




types of digital marketing




paid Search Engine Marketing (SEM) with Google Ads




organic search with Search Engine Optimisation (SEO)




an introduction to Google My Business




understanding analytics




exploring Facebook Insights and Facebook Pixel




This webinar is presented live and there will be an opportunity to ask questions.



This workshop is presented by the SBDC, the only agency in the Western Australian Government dedicated to helping small business. In fact, we've been providing practical support to small business owners for more than 30 years.



Important booking information


You are limited to two tickets per booking (you can of course make more than one booking).


Two hours before your webinar we will be emailing you with important information on how to participate in the webinar. Therefore, if you are booking for more than one person, please ensure you provide each person's email address.


To book for larger groups, please contact us on 133 140.

Thursday, 09. April 2020, Online, Webinar: Digital Marketing Advanced

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